Comments on: 2014 Digital Marketing Strategy > The In House View We are a content and data led Content marketing, SEO consulting and social media agency Fri, 14 Aug 2015 12:58:00 +0000 hourly 1 By: simonpenson Mon, 25 Nov 2013 12:14:47 +0000 So what is your view on 2014? For me these are the key points of focus:

> Making social work from an ROI perspective, but measured not just on pounds and pence back but across more metrics.
> Putting digital PR at the centre of the content distribution plan and getting close to major influencers.
> Nailing paid content distribution as part of the overall content plan.
What are your thoughts?