What Does Audience Insight Mean for Facebook Marketers?

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What Does Audience Insight Mean for Facebook Marketers?

Facebook Audiences is now well into its second week of existence but how much do you actually know about Facebook’s new development for advertisers? Well, Facebook have dubbed it a “new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behaviour and more”. So theoretically, if…

Own your boss with Paid Social Reporting

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Own your boss with Paid Social Reporting

The challenge, increasingly, with social is achieving reach. As pressure to monetize mounts on the major social platforms as a result of IPOs or venture capital rounds, so too has how their algorithms work. If you’ve not touched Facebook for a few months you’ll notice a significant change in how many people are actually seeing…

SMX London 2014 – 15 Tools To Help With Link Analysis

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SMX London 2014 – 15 Tools To Help With Link Analysis

Below is the transcript from James Perrott’s talk from SMX London 2014.  In it our Head of Search and Data gives you 15 great tools to help you with your link profile analysis and penalties… Working at an SEO agency means that we’re presented with a huge variety of toolsets all covering the same thing…

13 Essential Tools and Resources for Improving Local Search Visibility

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13 Essential Tools and Resources for Improving Local Search Visibility

As a business owner, it is important you are able to reach the area you operate in with your services to help increase your brand exposure, which will evidently lead to future conversions by locals. As we all know, most businesses start out small and grow over time, so starting off by focusing locally is…

50 Tips to Breeze Digital PR

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50 Tips to Breeze Digital PR

Digital PR: the idea of utilising traditional PR techniques combined with modern data-led resources to boost content marketing campaigns and gain online exposure, therefore boosting brand awareness and search. As we move further into the 21st century, it’s becoming more and more apparent that this approach is the future. With Google cracking down on lazy…

BrightonSEO 2014 > What Journalistic Principles Can Teach Digital Marketing

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BrightonSEO 2014 > What Journalistic Principles Can Teach Digital Marketing

Below is the transcript from Julia Ogden’s talk from BrightonSEO 2014. In it our Head of Content shares her vast experiences as a print journalist and editor, painting the picture of what journalism really is and how its core principles will play a major part in the digital marketing of tomorrow. If you are in…