There has been a lot of recent talk about the business of SEO and the implications of measuring or attempting to measure ROI from SEO. So I thought it may be helpful to provide a quick process for spot checking keyword performance as it directly relates to search traffic. In this post I am going…
Social Media marketers get absolutely obsessed with engagement figures, whether it’s the retweet count on Twitter or the number of +1’s your brand gets. However, likes and other engagement metrics are only half of the story. Let’s study some real data for a moment here to justify what I mean. The company in question (who…
The following is a transcript-cum-post of my SES London presentation for the track on delivering great content marketing on a budget. Its focus however is on structuring a process to ensure that whatever you do invest in content return the maximum amount of profit back out again. I have taken this tack as the assumption…
We are all aware that SEO is changing before our eyes… the dawn of the penalty, semantic relevance and social impact all point to what now has to be the backbone of any digital marketing strategy – quality content. Here at Zazzle we wax lyrical about the content creation process, from idea generation to content…
Those of you who may have read my debut to the Zazzle blog a few months ago will know that I touched upon one of the most common problems that content marketers, like myself, often find themselves up against on a daily basis; the ability to come up with great article ideas that will help…
The article below is designed to give a real life view on the realities of guest posting. For new content marketers it should hopefully give you a little insight into the potential pitfalls of the tactic, and how best to avoid them. Joe Pulizzi defines content marketing as “the technique of creating and distributing relevant…