The 12 Days of Content Marketing

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The 12 Days of Content Marketing

It’s been an amazing 12 months for digital marketing. The growth of social and improvements in algorithms have allowed us all to live by the fact that investment in content pays and that it is the only real way to build audiences of value over the long term. Forget algorithm chasing and technical overkill, it…

Social Optimisation > The Simple Guide

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Social Optimisation > The Simple Guide

It’s the age-old debate: ‘does social sharing really have a benefit outside of social reach and the eyeballs that brings?’ Can getting your content shared across social platforms actually impact search visibility too? Our view increasingly, is yes. As a standalone channel social is increasingly becoming central to many digital marketing plans, and for good…

The Best Google Analytics Tips & Tricks for 2014

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The Best Google Analytics Tips & Tricks for 2014

It’s been a tumultuous year in terms of being a Google customer. By customer, I mean someone at the behest of Google’s products, not necessarily a user of their search engine. This includes their algorithm, Adwords, Adsense and of course the one I refer to in this post… Google Analytics. When you look at the…

Writing for Different Social Media Platforms

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Writing for Different Social Media Platforms

Ask yourself the question – where did you discover this post? The chances are that you stumbled across it via social networking sites like Twitter or Facebook, (although admittedly you may have found it using traditional search methods too); and the reason for this is that more and more people are discovering content through social…

2014 Digital Marketing Strategy > The In House View

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2014 Digital Marketing Strategy > The In House View

Irrefutably 2013 has been a year of tumultuous change in digital. Huge gains by social networks and significant structural changes by Google alongside the rise of the digital influencer channel have forced change on all of us. Such a shift puts serious pressure on those in house strategists to work out how best to allocate…

My Top 10 Digital PR Lessons from a Year in the Saddle

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My Top 10 Digital PR Lessons from a Year in the Saddle

Successful outreach can be hard to master, and you’ll often feel like you’re banging your head against a brick wall when things don’t go quite as well as expected! But fear not, help is at hand. First of all, it’s always good to have a general overall process to stick to when outreaching your content.…