What's the Search Value of Video

At the beginning of 2014 Google began to show video (also known as rich snippets) to answer specific search terms. The idea was that any domain could host their own video content and see it rank in Go

The Power Of The Human Interest Story

The way in which we consume ‘content’ has undoubtedly changed. From newspapers to magazines, radio, television and the many platforms offered up by the internet, there’s an ever-evolving process

Amsterdam Affiliate Conference > Hunting the Long Tail

Our Head of Strategy James Perrott took to the stage at the Amsterdam Affiliate Conference to talk about how Google is changing search forever thanks to Hummingbird. The session covered how we are see

10 Mistakes Your Traditional PR Company Is Making When It Comes To Digital

Like most professions these days, the rise of digital is having an enormous effect on the world of PR. With swathes of data insight available to webmasters and marketers, gone are the days of counting

Growth Hacking - Why It's Just Well Executed Marketing

You may have come across the term ‘growth hacking’ amidst lots of speculation by marketers about what it actually entails. Marketing

8 Tips for Optimising Your Website for Mobile

Google’s Mobile Friendly Update hasn’t changed search engine results dramatically. That’s a fact, and even Search Engine Land agreed. In reality, we didn’t see a huge difference before and