Spam Vs Shareable Content – It’s War

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Spam Vs Shareable Content – It’s War

We are all looking to create the ultimate content marketing strategy. It’s like a game of war – positioning all of your troops in the right places in order to beat your opponent and conquer the land. Sounds simple right? Wrong! There are so many different tactics and different types of software to help you…

Creativity Tips for Visual Content Creators

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Creativity Tips for Visual Content Creators

Most – if not all – designers have felt that grinding feeling when our creative juices seem to be running a little low. Scratching our heads trying to redesign a client logo from a brief no longer than ten words can become a little frustrating. We’ll sit there patiently waiting for a lightning bolt of…

Social eBook > Forget Google’s Games – Make A Real Business out of Social

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Social eBook > Forget Google’s Games – Make A Real Business out of Social

Those interested in diversifying away from Google in light of recent changes could do worse than look towards social. The fast evolving channel is quickly becoming a place where it is now possible to achieve positive ROI more easily. In light of that the Zazzle team has created this FREE EBOOK, which you can download…

Leverage the New Facebook Competition Rules for Growth & Engagement

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Leverage the New Facebook Competition Rules for Growth & Engagement

This past week Facebook announced a change to it’s terms and conditions for competitions on brand pages. On the face of it the news seemed like a relatively minor legislation change, but the ramifications of the side-step are huge. Facebook has been a tough platform to crack from a commercial perspective but the recent IPO…

How Coca Cola Became Digital Marketing Rockstars!

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How Coca Cola Became Digital Marketing Rockstars!

Coca Cola have gripped the nation this summer with their simple but brilliant ‘share a coke’ campaign, offering consumers the chance to swap the coke brand name with their own and share the experience with others. This has arguably been one of the most revolutionary marketing campaigns ever delivered and one of the reasons we’re…

WMT’s New Manual Penalty Action Confusion – Solved

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WMT’s New Manual Penalty Action Confusion – Solved

As most people have seen today Google are starting to be transparent with the way they report manual actions to website owners so they can clearly see at any stage whether the site has had a manual intervention from Google. This is being done via a new Webmaster Tools section called Manual Actions. For many…