The Future of Rankings in Performance Reporting

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The Future of Rankings in Performance Reporting

Before I begin, let me start by asking you one simple question; “what is the most important metric in SEO?” Now, if you’re a digital marketing professional then it’s likely you’ll be thinking, “most important metric in SEO? Are you mad, Lauren? They are all important!” However before you dismiss my post and click back…

The REALLY Useful Guide to Facebook Advertising

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The REALLY Useful Guide to Facebook Advertising

One of the simplest yet most effective things I’ve learnt about Facebook advertising – and this also applies to other platforms such as Twitter and Reddit – is that marketing is not about how I can influence you, marketing is about how I can make you influence other people. Facebook advertising can be used for…

18 Ways To Make Your Content Hummingbird Fit

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18 Ways To Make Your Content Hummingbird Fit

By now, we are all aware that Google has launched yet another algorithmic update. It’s not new news and as with any significant announcement from the Silicon Valley behemoth the news has been met with a tidal wave of blog posts each of them claiming to know how to ‘crack it’. In reality it is…

Bringing Facebook Organic Reach Back from the Dead

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Bringing Facebook Organic Reach Back from the Dead

We’re almost a month into 2014 and the web is littered with countless obituaries for organic reach on Facebook. While it is certainly not what it used to be, it isn’t dead. As much as we all hope for it to revert back to how it once was – it won’t. So we can all…

What Can Journalistic Principles Teach the Online World?

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What Can Journalistic Principles Teach the Online World?

Let’s be honest, the Internet has billions and billions and billions of pages containing poorly written, uninformed, unimaginative and monotonous detritus. Historically, this is because businesses were told, in order to raise their Google presence, all the content on their website – be it a blog, product description or the about us section – needed…

Biddable World 2014 Top Takeaways

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Biddable World 2014 Top Takeaways

Biddable World is the conference those working in the Paid Media space had been waiting for: a dedicated event focused entirely on the ever growing paid space. Zazzle was there to capture the top takeaways so you don’t miss the very latest advice in the space. Our very own paid media expert Adam Brown takes…