Making the Complex Clear: 10 Digital Writing Tips

Web content must be trusted, clear and appeal to its target audience to achieve its aim of being read and, even better, shared. Your copy must sell itself and shine among the wads of poorly written an

Google Penalty Recovery and Avoidance - The Rules Have Changed (Again)

Link-based penalties have been around for a long time now - and quite frankly, they've been covered to death! The next logical thought that will probably be running through your mind right now then is

The Future of Rankings in Performance Reporting

Before I begin, let me start by asking you one simple question; “what is the most important metric in SEO?”Now, if you’re a digital marketing professional then it’s likely you’ll be thin

The REALLY Useful Guide to Facebook Advertising

One of the simplest yet most effective things I’ve learnt about Facebook advertising - and this also applies to other platforms such as Twitter and Reddit - is that marketing is not about how I can

18 Ways To Make Your Content Hummingbird Fit

By now, we are all aware that Google has launched yet another algorithmic update. It's not new news and as with any significant announcement from the Silicon Valley behemoth the news has been met with

Bringing Facebook Organic Reach Back from the Dead

We’re almost a month into 2014 and the web is littered with countless obituaries for organic reach on Facebook. While it is certainly not what it used to be, it isn’t dead. As much as we all hope