The difference between a digital PR agency and a traditional PR agency

Fifteen years ago, there were no digital or traditional PR agencies, just... PR agencies. The digital world was just around the corner. As time went on, some agencies embraced the opportunities digita

101 Different Types of Digital Content

When you delve into the internet properly, it’s insane to think just how much content, and more importantly, how many different content ‘types’ are out there. With the new ideas we come up with,

5 Killer Tips for a Better Integrated Digital Strategy

How many of you have stuck with your New Year’s resolutions? Statistically, it's likely you’ve either failed completely or at least fallen off the wagon a few times but don’t feel bad, you’re

10 Ways to Drive Revenue with Your Digital Strategy in 2015

These days everyone knows about digital, regardless of whether they work in the world of marketing. When I first started at Zazzle and people asked me what I did, I’d say: 'I work in digital marketi

The Man Behind Content Marketing > An Interview with Joe Pulizzi

Think content marketing and one name springs to mind: Joe Pulizzi. Indeed, while some may think of content marketing as a relatively recent discipline Joe began using the term as far back as 2001.

14 Digital Marketing New Year's Resolutions for 2015

It’s that time of year again; where we all promise to radically change our lifestyle and more than likely vow to get fit, stop smoking, eat less chocolate etc. You only need to look around to see th