We had the pleasure of attending, and sponsoring, the first ever Content Marketing Show. Hosted by Kelvin Newman, the brains behind Brighton SEO, this one-day conference was absolutely free and completely dedicated to content marketing. If you didn’t get a chance to attend, fear not! Read on to find out exactly what was presented. If…
The post below is based on a conference talk I gave at The Content Marketing Show in London this November. It’s objective was to educate digital marketers on the wealth of content ideas and strategic lessons that are hiding right beneath our noses. The full deck can be found at the end. The focus of…
As a relatively new addition to the Zazzle Media team, I remember feeling pretty overwhelmed when I was told that I’d soon have to write my first ever Zazzle blog piece. “What on earth am I going to write about?” I thought. And, although the date of my turn initially felt ages away, I somehow…
There have been so many blogs in the past twelve months about how “easy” it is to do content outreach using a variety of expansive – and expensive – techniques. Proponents of the ‘art’ have thrown into the mix a plethora of tools and ‘secret sauce’ tactics to make it as easy as brushing your…
The disavow tool was announced by Matt Cutts during PubCon on 17 October 2012 and was seen by some as the saviour of penalised websites, the demise of good SEO by a few, and the tool that will provide Google with even more data by the rest. This post will establish who is most affected,…
Thanks to the power of social media, news breaks in real time, whether it’s good, or bad, and the ability to share information can lead to anything going viral at a frightening pace. Whilst this is great if you are a 5-year-old who knows all the words to Nicki Minaj or your kid brother has…