We’ve Been Shortlisted!

From tiny acorns grow mighty oaks. That’s what they say, and it certainly seems to be true from where we’re standing. Around three years ago, we were sitting around in a small office trying to sell the virtues of content led digital marketing to a market fixated with rankings and algorithm gaming!

Fast-forward to October 2012 and we’re up to a team of 10 content and SEO experts working with a client list that’s now expanding onto multiple pages as one of the leading exponents of content marketing and technical optimisation. What’s more, our efforts have been rewarded with a nomination for a UK Search Award!

We’ve been nominated in the Best SEO Campaign category for our work with McLaren Software on a content marketing campaign; a campaign that saw us achieve a 500% improvement in key conversion metrics over a six month period.

Throughout the project, we’ve been working on a variety of strategies including several pieces of data visualisation, in a bid to make what is currently seen as a ‘boring industry’ into one that attracts the attention of the key influencers in the enterprise space.

Speaking about the shortlist achievement Zazzle MD Simon Penson enthused: “I’m hugely proud of our team as this was a very tricky campaign working in a regulated industry space with lots of complex data. They found a way to make something interesting and shareable and as a result the brand has enjoyed a massive spike in targeted visits.”

The event takes place on November 1st at The Emirates Stadium in London.