Johnston Press PLCSEO Consulting > Content Marketing > Link Building
Content led SEO for a PLC
Johnston Press is a FTSE listed media company with a deep tradition in print. Their new CEO has made no secret of their new digital ambitions and as part of that push to grow digital revenues they appointed us to manage their search marketing across the board.
With a focus on jobstoday.co.uk but a remit that also includes consultancy across all 200+ newspaper sites and numerous other new projects Zazzle is able to really flex its muscles, working on all kinds of content marketing and technical consultancy.
Jobs Today operates in a hugely competitive space and currently enjoys first page positions for all key terms, while a raft of new launches and relaunches are also being influenced heavily by our consultants.
Alongside it we also consult on digital strategy for the group and play a pivotal role in all new launches, creating and executing search, social and content marketing strategies to drive growth.
Long Tail Traffic Strategy
By working on new strategies for the main sites we have been able to begin work on a targeted campaign to target high converting search terms as opposed to simply chasing a one dimensional head term strategy.
Results continue to improve as can be seen from the organic traffic data below:
We have also spent a lot of time advising the business on new site architecture and numerous technical improvements, working with in house teams to improve indexation and organic visibility.
Zazzle Media was chosen to manage our search marketing after a long search for a cutting edge agency. They have impressed us with their content led approach and technical knowledge.David Bandtock, Johnston Press