The Long Tail Content Strategy eBook
Content is the cornerstone of every good marketing plan but creating the RIGHT content both for your audience and to take advantage of the opportunity presented across all channels is a challenge few master.
Balancing the needs of audience with reaching them across each, social and influencer channels is what we specialise in at Zazzle and we continually stress the importance of creating a variety of content, not simply lots of big bang campaign assets or a myriad of blog posts. We describe this as content flow.
Shorter form content is however critical to success and, created in a data-driven way, it also powers an emerging and growing opportunity.
As Google rolls out greater search result personalisation it is moving head term ‘traffic’ into the long tail and this ebook explains EXACTLY how you can capture that audience for your site.
To download the free real world guide simply fill in the form and we will send you a copy.
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