SEO Advice

How to Become a Content Rockstar

January 19th, 2012

In our quest to become experts in all the different areas of SEO, we read an awful lot of ebooks, articles and the like, all of them insisting that they have the magic ingredients that can convert anyone from a content leper to a social messiah.

One of the e-books that’s been earning quite a reputation in the last month or so comes from Curata, and it goes by the name of ‘5 Simple Steps to Becoming a Content Curation Rockstar’.

In the light of the panda update, content is rapidly becoming the aspect of SEO that can either elevate an agency to the next level, or deliver it a swift roundhouse kick to the nether regions.

With this importance in mind, it’s time for us to give this latest paper a real going over to see whether it can cut the proverbial mustard. More

Google ‘Search plus Your World’ and SEO Implications

January 11th, 2012

Dubbed the most radical transformation ever, Google’s “Search Plus Your World” is causing a stir in the world of SEO – so what’s it all about?

Google has just released its latest update, a change many are dubbing ‘the greatest ever transformation of its search results.’ Fighting talk indeed. So, why is it so transformational? In simple terms it’s because Google has cemented its new social platform, Google+, into the centre of its results, turning on its head the notion of universal results for all based on the LinkTrust Algorithm. See? We told you it was big!

So, how does it work? More

Content: The Future of SEO

January 3rd, 2012

“You should get a blog for your site.” “It’s important to have regular content going live.” “Google loves regular, original content at the moment.” Three phrases that have been used more than any other in relation to search engine optimisation in the past few months since Google’s Panda update changed the emphasis.

But what many people inexperienced with the concept struggle to understand is just what meets the necessary criteria. After all, they’ve been putting articles onto their site since it was created and they haven’t noticed much of an improvement.

That could be down to a number of factors, but the most likely is that Google doesn’t see the content as relevant or important enough to warrant a boost in its ranking system. Hiring professional content writers to do your blogs, news and press releases can be beneficial, but it’s most likely that these people have helped you improve by chance – if they’ve made any effect at all. With SEO content, successful writing can never be mastered so you need to keep adapting your writing style every time the big G decides to change its algorithm. More

We are Hiring – Social & Content Marketing Executive

December 16th, 2011

Zazzle is on the up and in preparation for a number of new client campaigns we are on the lookout for a Social Media and Content Marketing Executive or Director to join our team and help us curate awesome content around the web. Those interested can call us on 01778 382713 or email info@zazzlemedia.co.uk for more info. Here’s the job description: More

2011 – A Year in Inbound Marketing

December 15th, 2011

12 Months of Digital Marketing Highlights by the Best Brains in the Business…

 

2011 inbound marketing round upIt’s December. The time of year when every SEO gets all misty eyed and reflective about what the last 12 months have brought and taught our industry. But while end-of-year round ups can get a little tedious and mundane we still feel they provide a huge amount of value, which is why the Zazzle team has thought hard about how we might make them a little more interesting again.

This recent piece on the top SEO blogs of 2011 is a good example of this and is a great partner piece to what we have created below – a month-by-month blow of many of the year’s biggest stories, told by the best writers in inbound marketing and SEO.

Below you can see each ‘event’ cataloged as we capture the original news story and the fallout opinion. No story is complete however, without actionable takeaways, and so we have also hunted down some of the best advice based blogs telling you how you can best steer your own site to glory. More

Content: The Key to Unlocking Online Success

December 6th, 2011

The Importance of Creating High Quality and Original Content

The recent Google updates, as has so often been the case, have left many people in the SEO industry scratching their heads as to just what they’ve adjusted, how their work has been affected, and how to modify their strategies ahead of the following month’s work. Throughout 2011, it has appeared that Google is now putting a lot more emphasis on something that I am a strong believer in. Good quality, regularly updated, informative, and most importantly, interesting content.

For many years, the focus has been around content related issues such as keywords, which, while they are still important, unfortunately initiated a spell in which articles were flooded with specific terms and the quality of the actual article suffered because it was no longer English, more words on a page. If people visit a website, they are doing so for a reason and that is to either learn or read about something. What good is it if the article makes no sense, but mentions a certain phrase five times? It just leaves people confused and wondering what it is they’ve just read. If the user wants a recipe for a cake, they want to find out what it is they need, what goes into the bowl when, how long it needs in the oven, and what utensils they need. That’s it. More

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