The growth of social media is showing no signs of abating and with it comes the opportunity to engage with and monetise an audience unlike any you have been able to reach before.
While web marketing is requiring more and more sophisticated strategies (and deeper pockets) to compete in as it matures we are just on the crest of the social media marketing wave and that means now is the time to get ahead of your competitors with a well thought out Facebook Page marketing plan.
We have worked with a number of businesses that have already made the transition from solely real world and web-based businesses into the social space and case studies show that their engagement with customers and bottom line are already beginning to reap the rewards.
So why is Facebook, in particular, so important to the future of your business?
Pute simply Social Media is the next communications revolution and the current usage figures tell the story. Already Facebook has around 60% of a market that attracts more visits than Google and is actually the second biggest source of traffic to websites after the search giant itself.
And while there is a plethora of social media channels out there vying for a piece of the lucrative pie Faecbook, Twitter and Youtube are really the key areas to target, as the table below demonstrates. It shows the percentage of clicks each of the top 10 social platforms send to websites.
Many companies are still apprehensive when it comes to exploiting social networks to promote their brand, but with such a huge online following, social networks are ignored at a marketer’s peril.
All that traffic is there to be utilised and all it takes is a well-constructed plan to that consists of four basic stages to make the most of it:
1. Facebook Page Design and set up
2. Audience Creation Phase – Competitions, viral games, videos etc
3. Engagement Phase – polls, sweepstakes, great content ideas
4. Monetisation via coupon, deals, vouchers, F-commerce etc
We can help you with all of the above and can even ensure you hit a specific Facebook Fan target thanks to our understanding of the Facebook Edge Algorithm and past work.
Talk to us today about your project and we will be more than happy to chat about how we can work together.
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