advanced social purchase

Getting Visitors to Trust Low Price Vendors Using an Advanced Social Purchase Journey

Part One in our Latest Series

We’ve all been in the situation before when we’re looking for a specific high-cost product and we do a bit of research into the price online. We then find out we can in fact get it cheaper from a low price vendor that you have no recognition of whom they are. Instead you buy this item from a renowned retailer but fork out an extra amount of money for that privilege. Why do we do this?

We do this because we live in fear that we will be ripped off and lose our money. Maybe we think our bank details will be duplicated and debit/credit cards forged in the nether regions of the world and we lose out on thousands of pounds to a name we have never heard of in a country we have never heard of. The realistic chance of this happening, however, is highly unlikely. More

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