Blogging is great, especially for people who just love to write, and many people see it as a release or a way of expressing themselves to other people. But for others, it can be a profession. However, creating a successful blog isn’t as easy as you might think. It isn’t just a case of sitting at a computer and typing your thoughts or opinions. You need to come up with a concept at first that is likely to attract readers. You need something that sets your blog apart from the millions of others that are already out there.
Why SEO Can Promote Your Blog
Website SEO Blogging Tips
If you are regular reader of the Zazzle Media Blog you will undoubtedly be aware of the importance we (and the search engines!) place on blogs or content as we like to call it. A finely tuned SEO Blog can play a significant role in reversing your website’s rank performance and so we have decided just a few of our blogging secrets to help you along your path to SEO Nirvana! Here goes…
Lesson 1: Frequently publish content
We suggest that you frequently publishes blog content in varying categories.
This means frequent updating of blog content is a common practice for successful bloggers like Zazzle Media. If you are blogging and have NOT been updating your blog regularly for too long, that is clearly a mistake. If you think you are busy, consider how busy we must be. Yet, he does have clear commitments to blogging, and we can see him frequently post content.
The lesson here is to have some commitment to update your blogs as frequently as possible depending on your goal. You can set realistic goals, for example two blog posts per week or even at least one post per week.
Lesson 2: Post substantial and original content in a mix of lengths
Other bloggers formulate difficult rules for themselves and punish themselves by writing 1000 words per blog post! Matt Cutts’s blog entries, on the other hand, are a mix of short and long content while being substantial and original.
In the 12 blog posts observed since January 2010, the total number of words for all of Matt Cutts’s blog posts taken together is 4,697.
On average, he writes around 400 words per blog post. It might be even less, since these are plain text content. Matt Cutts also has videos, images and even lots of comments from his blog readers that dramatically increase the number of words per blog post.
Lesson #3: Matt Cutts links to quality sources WITHOUT rel=nofollow
Many professional bloggers, even big ones, seem to be afraid of losing a lot of link juice. They do not even trust external links to other websites EVEN if they are editorially given. As a result, external links from blog posts are full of rel=nofollow attributes.
This is contrary to what we observe in Matt Cutts’s blog. Matt Cutts does not worry about link rel=nofollow or any leaking of link juices. The rules are simple: if the link is given editorially (i.e. in your blog post), you trust the site; if you trust the site, then you should not be using the rel=nofollow attribute.
Locations of external links in the blog are also important. In some WordPress blogs, we can always see links in blog rolls and link pages. However, Matt Cutts does not use a link page, resources page or even a blog roll. Instead, Matt Cutts write his blog posts and includes good sources of content pointing to another website. He will put a link to it using accurate and descriptive keywords as anchor text.
The lesson here shows how to make your blog appear more naturally in search engines by proper external linking. Too many links in link pages or in a blog roll, accompanied by an absence of quality external links in blog posts, can be a red flag and connotes a spammy WordPress blog (that is perhaps being used for link exchanges).
Lesson #4: Matt Cutts cares about blog security
Matt Cutts emphasizes security a lot by implementing it in his blog.
First, the wp-admin is disabled for other uses. When you check http://www.mattcutts.com/blog/wp-admin, it is 403 forbidden. Some bloggers care less about security, and when they get hacked (common in WordPress), hackers insert malware links that cause the blog to lose ranks in Google, therefore hurting previous SEO efforts. Security should be part of any SEO effort.
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