“You should get a blog for your site.” “It’s important to have regular content going live.” “Google loves regular, original content at the moment.” Three phrases that have been used more than any other in relation to search engine optimisation in the past few months since Google’s Panda update changed the emphasis.
But what many people inexperienced with the concept struggle to understand is just what meets the necessary criteria. After all, they’ve been putting articles onto their site since it was created and they haven’t noticed much of an improvement.
That could be down to a number of factors, but the most likely is that Google doesn’t see the content as relevant or important enough to warrant a boost in its ranking system. Hiring professional content writers to do your blogs, news and press releases can be beneficial, but it’s most likely that these people have helped you improve by chance – if they’ve made any effect at all. With SEO content, successful writing can never be mastered so you need to keep adapting your writing style every time the big G decides to change its algorithm. More
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