Time and time again we get businesses asking ‘for a ‘bit of content’ for their websites and time and time we explain the importance that those words on the page are not just there to look good or to sell what you do in a traditional sense. They have a much more significant duel role to play in today’s online world.
To those on the inside it is all to easy to presume that everyone understands the importance, and differences of quality seo copywriting to traditional advertising of print based offerings. The former is quite straightforward to write and generally speaking what you see if what you get but with seo copy there is a major underlying factor to consider – keywords.
In many ways your business online is COMPLETELY different to anything offline as for the majority of the time your brand is invisible. People don’t know which website they’re on half the time, anyway. If you’ve never seen people in usability testing fail to realise they’ve moved to a different site, check out these people trying to log into facebook last week on readwriteweb.
There is no doubt that if you approach a traditional copywriter, used to the world of brochures and the odd magazine feature then they may well offer a cheaper service but as a business owner you need to think very seriously about what you will get as an end product. After all, what use is pretty copy if no one can find it?!
below we have captured a few of the main reasons for employing a quality seo copywriting expert over a cheaper solution….
If you want your site to demonstrate expertise (or passion for that matter), you’re going to have to pay. First up, you need some proper expertise. But you’re not just paying for the expertise – most writers can knock out a quick “how to” with a bit of background research.
The key is understanding what needs to be said to achieve those keyword densities and also to attract links and a recent SEOMoz survey found that rather than the accepted 400 word mark you are actually more likely to get ‘linked to’ with 1,800+ words on a page!
The issue is saying what you need to say in the fewest words. People read 25% slower on the web. And for every 100 words you add, only 18 are read on average. So the trick with expertise is to have genuinely insightful copy that’s edited to as few words as possible – and, for obvious reasons, few copywriting services charge on the basis of giving you fewer words than you asked for …
Concerningly also a recent piece in one industry magazine stated that “the race is on to use data and automation to produce content that people (and advertisers) want at as low a price as possible.” Thankfully one of the opinion pieces alongside it made an absolute mockery of that kind of thinking. How and why would a human being want such machine created dribble?!
It was also recently noted that on average a national newspaper would pay near £400 for each piece it ends up running. That is what quality, original copy really costs if you want it done properly. And short content for a website is even harder to produce!
To talk to us about your seo copywriting needs or simply to get a little more advice call us on 01733 348022 and we’ll do our best to help.
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