Ben Harper

Social and Data Insight Manager

Ben is a former data analyst turned social media expert having honed his skills within both major corporations and cutting edge social start ups and it is that unique mix of skills that makes him a key member of our team.

While left brained big data crunching is his bread and butter it is his ability to turn that into user focused strategies that powers our world-class social and content campaigns. By churning through vast swathes of data Ben is able to pull together data-led insights that then inform how we create social and content strategies.

That insight is also invaluable for the world’s best brands as our in house tools allow us to give businesses  unprecedented levels of understanding, not just about their own audience but, more importantly, those audiences currently owned by competitors.

Recent posts by Ben

On Social, Where Should eCommerce Brands Focus?

On Social, Where Should eCommerce Brands Focus?

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Ecommerce is booming. Recent figures from the US suggest that by 2016 we’ll be spending $327 billion a year online, while in China annual internet retail spending now tops $190 billion; that’s up 66% year-on-year.…

ROI V Engagement – Quantifying Social Media

ROI V Engagement – Quantifying Social Media

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Social Media marketers get absolutely obsessed with engagement figures, whether it’s the retweet count on Twitter or the number of +1’s your brand gets. However, likes and other engagement metrics are only half of the…