The Keyword Revenue Traffic Cheatsheet
Being able to understand the opportunity available to you and your business is paramount to a successful content strategy.
Everything we do at Zazzle is centred around data, especially identifying what opportunities can be maximised via search terms. Once you have identified what your audience is searching for, it's really important to understand how that can benefit your business in commercial terms.
To help with this, we have created this useful cheat sheet so you can translate keyword and search volume data into real-world information around traffic, conversion and ultimately revenue. The cheat sheet is set up to do the work for you, requiring you to simply add search volume data for your chosen keywords.
The formulae will then show you how much revenue those terms could drive you, based on where they might rank, plus your own average order value and conversion rate data.