The beauty of operating in the digital environment is that no decision should be a ‘best guess’. While marketing used to be about working with small data sets and guesstimates, the growth of social and search now provides every brand with everything they may need from an audience insight perspective.
Everything we do hinges on an understanding of audience and data plays a significant role in painting that picture. Our approach varies dependent on the campaign objectives but we will always look to mine useful insight on the likes and dislikes of those we are looking to connect with the brands we work with. An example of how that works can be found here.
In simple terms, we combine the best data that search and social can throw at us to inform our decision making and align strategy to the best opportunity.
To find out how we can help your business simply drop us a message using the form below and we will be back in touch to arrange an informal chat.