WiseDriving are a black box insurance company, who came to us looking for a comprehensive content marketing strategy to maximise the impact of their blog.
Though they already had a blog on their site, it was dormant – and massively under performing due to lacklustre on-page targeting.
To add to the issues with poor keyword targeting, the blog section of their site was also orphaned – meaning there was no direct link to it from the homepage. This meant that crawlers were not finding it very often, and adding to the lack of traffic and visibility for keywords even though there was some content available.
After some extensive research into market opportunities, relevant keywords and long tail phrases that could be captured, Zazzle Media put together a data driven content calendar.
Our content team set about writing new articles to capture the opportunities we had identified. All the while, our SEO experts optimised their existing blogs to ensure that there was value squeezed into every piece of content on their site.
Ensuring there was good informational architecture was a key thing for the WiseDriving’s blog – making sure there were available links to the blog from the homepage, to ensure crawlers and rankings were impacted as much as possible from this complete content makeover.
Due to the refreshed content and new blogs, backed up by strong SEO basics, we secured a mammoth 829% increase year on year, to WiseDrivings blog traffic.
Before our strategic content overhaul, WiseDriving didn’t generate any revenue from their blog pages – but due to the informational research and intent analysis carried out before the content was created, we supported them in generating £48k through their blog over the following 12 months.
Zazzle Media is a true hidden gem, they are a world-class full service content marketing agency, providing excellent results from an office situated outside of London. They deliver excellence in SEO/content through a highly motivated team that are passionate, knowledgeable, articulate and creative.
WiseDriving's Marketing Manager