Crafting an audience-centric content strategy is now critical to digital success but creating content that truly connects is one of the most difficult aspects of your entire marketing campaign.

Not only does every individual piece need to be on point but it also needs to connect with everything else in a way that both informs and entertains. We call this ‘content flow’ and the tool below makes it really easy for you to measure your own in a really intuitive way.

Try it out now to see if your content strategy is fit for purpose...

Content type
Weighting

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