Voice Search Marketing

As the first agency in the UK to speak and write about the importance of voice in the overall marketing strategy mix, Zazzle Media is well placed to help consult, build strategies and deliver your plan for the next era in computing.

With predictions claiming that 50% of all searches will be voice searches by 2020, you need to own the space early to capitalise on this shift in behaviour.

Talk to us about voice search and we can start your voice journey today. If you’d like regular news on developments in voice marketing channels then sign up to our Voice Search Updates!

Voice Marketing Strategy

Having already helped develop voice search strategies for several pioneering brands we can talk with real experience about how you should be taking advantage of the forthcoming market opportunity and race ahead of your napping competitors! 42% of device owners say their voice-activated devices have quickly become ‘essential’ to their lives – the voice era has already arrived, and there is a huge opportunity to grab before anyone else in your industry.

Our full-service process starts with an initial audit of the current market to understand where the opportunity lies and how you can claim it. That work generally focuses on three key areas:

Knowledge graph strategy
Local search strategy
Voice application strategy

By covering these three key areas we ensure that every stone is turned over in the hunt for the optimum approach to winning in this critical new channel – when you consider that mobile voice-related searches are 3 times more likely to be local-based than typed searches, these areas are absolutely crucial to get right, to be the ‘answer’ Siri and Alexa are looking for.

You can see how our process works in the diagram to the left and we offer either a consultancy-led approach to opportunity discovery and the creation of the overall strategy, or we can simply work on one of those three core tactical elements. The choice is yours!

Alexa Skill and Google Home Action Development

As well as shaping and delivering a strategy to claim the informational voice search opportunity – through either local searches or the knowledge graph – we also design, deliver and promote Alexa Skills and Google Home Actions.

Our team of strategists and developers will not only build the perfect application, but will also ensure that they are likely to be used and found.

We use a process we call Conversation Mapping to ensure our Skills, Actions and any other tactic we roll out works to add value to the overall user journey.

Find out more.

Voice Search Marketing Services

Voice Strategy Consulting
Voice Strategy Creation
Alexa Skill Development
Google Home Action Development
Voice Conversation Mapping
Knowledge Graph Optimisation
Local Search Optimisation for Voice

Want to find out more?

Get in touch now

Our Voice Search Philosophy

To us, voice is the next seismic shift in the consumer universe. It is the interface computing always needed. But its development creates a sea change in how we need to market our products and services. Our content and tech solution is designed to capture all of that opportunity. Fast.

Principles

Content sits at the heart of all great voice strategies
There is no ‘one-size-fits-all’ solution
Usage and audience data informs all our strategic direction

thought leadership

We write about voice for the industry's biggest thought leadership brands