Content is wasted unless it's shared

We love content. In fact, the ONLY thing we love more is when it is enjoyed by its intended audience – and that’s why distribution is such a passion of ours.

The way we see it is that the content you create is only as good as the distribution plan behind it and it’s why we have poured, literally, thousands and thousands of hours into the process of perfecting how, when and where we share the pieces we create.

Our campaign planning process starts with audience understanding, based specifically on the target users for the content. From here our strategy team model out where they currently spend their time online.

Once we have that framework in place it means it is possible to overlay a plan to target them across paid, earned and owned channels. Simple!

Office
Our content distribution philosophy

Our approach is based on an understanding of who will engage with the content we want to distribute. Once we know who they are, what they like and where they spend their time online, we can reach them. We make the complex simple.

Principles

  • Planning comes before action. It guarantees success
  • Leave no stone unturned when designing the plan
  • Use data to make the complex simple
content distribution Explore a recent case study
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thought leadership

Find our work throughout the content distribution industry
  • moz
  • sewatch
  • hubspot