Influencers are the new celebrity endorsers and collectively rule the world when it comes to reach and engagement. The challenge for brands now is that every man and his dog has jumped on the bandwagon, making it harder to truly understand who the very best are, and where they ply their trade.
Combine that with the commercialisation of the space at the very top of the influencer tree and things can get very expensive very quickly if you don’t work smartly.
With eight years of experience in the space we know who is who and how to form a mutually beneficial relationship, whether your objective is about search visibility, brand awareness, engagement or anything else worthy of mention.
We believe in the power of working with influencers and have personal relationships going back to ‘before they were famous’! We also know how they work, what motivates them and how to create content they’ll love. For us, it’s very much about finding common ground and creating a campaign they want to be involved in.