PPC Lead

As a PPC Lead you’ll report into the Biddable Media Manager and will have day-to-day management and operational ownership of a roster of PPC accounts.

Setting up accounts, bid management, optimisation, reporting and strategy will all fall within your remit, as will research, testing and being a key point of contact for the client.

You will also be responsible for helping to train and mentor new members of staff and ensuring that the team as a whole stays ahead of the curve in an ever-changing industry.

Strategy

• Management and operational ownership of a roster of PPC accounts
• Making strategic recommendations on improving client performance
• Creation of testing strategies and plans
• Presenting strategic approaches to campaigns
• Account reviews identifying opportunities
• Planning & forecasting (modelling)

Operational

• Key client contact via phone calls and meetings
• Creation of client-facing and internal reports and adding commentary and insights
• Day-to-day bid management and optimisation of campaigns
• Ad copy and landing page testing
• Campaign and account builds and restructures
• Keyword research
• Ad copy creation
• Ongoing testing and reporting
• May also be required to manage other biddable media channels such as display (programmatic and GDN), social media, VOD

Internal

• Some involvement with sales/new business when required
• Regular R&D
• Liaising with internal teams within the Stickyeyes Group
• Assisting with training & mentoring of junior staff
• Other ad hoc campaign tasks as and when required

• 2 + years’ experience working in a biddable media environment, managing large-scale, complex, results-driven projects with significant budgets, preferably within an agency environment
• The ability to effectively communicate and influence at all levels, both internally and externally
• Working knowledge of Marin, Kenshoo and Doubleclick would be advantageous
• Working knowledge across multiple biddable media platforms, including YouTube, Facebook, Twitter, LinkedIn and Retargeting, would be advantageous
• Robust numerical and data analysis skills, with the ability to provide actionable recommendations
• Demonstrable passion for all things digital – keeping abreast of key industry trends and a hunger for innovation
• Meticulous attention to detail, with strong project management skills
• Highly proficient user of MS Office, with advanced knowledge of Excel
• Flexibility to support the demands of the agency and our clients