If you want to produce content, you need to do it with style. In more ways than one.
With brands increasingly stepping up to become publishers, they need to maintain a clear and consistent writing style that gets their message across in a professional way.
In a newsroom, this consistent approach is underpinned by a style guide. The crinkled, yellowing pages of these near-biblical texts are used by many a cub reporter as they find their feet as a writer.
As we look to help brands embrace the challenge of becoming publishers, it’s time to consider an appropriate content style guide that they too can adopt and use for their own purposes.
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