Digital Marketing Toolbox

Enhance Google and Bing autosuggest results with AnswerThePublic.com's keyword research tool to generate visual representations of questions consumers have about your keyword.

Use our free content optimisation tool to produce a tailored report on your domain and understand where your website content needs improvement.

See how the page's markup appears to Facebook. It scans the OG meta tags, provides suggestions and warnings if anything is wrong.

Fully responsive, mobile-first, infinitely nestable, reversible, reorderable, simple to understand, responsive grid system.

Test and see how the page's markup appears to Twitter. It scans the meta tags, provides suggestions and warnings if anything is wrong.

Test your website for cross browser compatibility on real browsers. Instant access to desktop & mobile browsers without any installation.

Tool for managing virtual machines. It provides portable work environments and helps to maximise the productivity and flexibility of a team.

Allows users to run nearly any operating system on a single machine and to freely switch between OS instances running simultaneously.

A web-based tool to view, edit, format and validate JSON.

A local PHP server and MySQL server. Provides you with all the tools you need for development and testing purposes. Can only be used on Macs.

An open source client for FTP/SFTP, WebDAV and Amazon S3. It is used for accessing and transferring files from servers via drag and drop.

A messaging chat for teams. It enables you to share all types of files and code snippets. Functionality can be extended with apps.

A revision control system and a git repository hosting service for managing the code for a project as it changes over time.

Visual project management tool for organising tasks across the team. The boards show who's working on what and the process of the projects.

Web-based GUI Git repository hosting service. It provides revision control, source code managment and task managment for every project.

Simple online time tracker for projects/tasks with a timesheet calculator. Can be used on mobile or desktop and synced with mobile apps.

A Git and Mercurial Version Control desktop client used for managing repositories and projects through a GUI, locally or hosted.

A set of web debugging tools built into Google Chrome. Used for tracking down layout issues, debugging, cookies and improving websites.

Free open source code editor with live preview and PSD integration. Extra exensions can be added to improve your workflow and code.

Google Chrome extension which clears cache on every page load in development environment. Can be enabled/disabled with a single mouse click.

A flexible text editor for all popular coding languages. Provides project support, code refactoring & can be easily extended with plugins.

Google Chrome extension that allows you to measure elements on a page with a ruler and it displays the width, height & position of it.

A GUI application for LESS, Sass and CoffeeScript. Provides project specific settings, bug tracking, automatic and real time compilation.

Allows you to optimise SVGs by selecting your optimisations, and getting a live preview of how your SVG looks with these optimisations.

Automated task-based command line tool that speeds up workflows. It can be used for compiling & minifying CSS (LESS/Sass) and JavaScript.

Automated task/build command line tool. It allows you to compile sass files, uglify and compress js files, optimising images and much more.

A Firefox extension must-have for all web developers. You can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page.

Facilitates very easy reporting and management of issues and bugs on a website through clear, visual feedback (screenshots) and much more.

An application that graphically shows the changes between two files, includes intra-line highlighting, full support for editing and merging.

FTP client used for transferring/uploading files over the Internet/server. The client supports FTP, SFTP and FTPS (FTP over SSL/TLS).

Tool for building responsive prototypes/websites without writing any code. As different elements are added, it writes HTML & CSS code.

Prototyping tool that allows you to quickly and easily create interactive mockups. These can be shared with your team or clients.

A Google Chrome extension presents the freshest links about design and interactive, from around the web (websites, blogs, resources).

Free colour palettes created by fellow designers or generate your own custom colour palettes for your designs and share & export.

The ultimate tool for creating inspiring colour themes that can be used right away in other Adobe desktop and mobile apps.

Typography hub for local and web-based fonts which can be used on clients' websites or synced via Creative Cloud to applications.

Patterns and textures for designers which can be downloaded. Also comes in a form of plugin which be installed and used in Photoshop.

Photoshop plugin to help you quickly create responsive grids and guides, measure columns or even find the exact centre of an object.

A useful free service for beautiful colour gradients for your next design. You can get the CSS code or even add your own gradients.

Visual version control and collaboration workflow for design projects. A new revision is created online every time you modify a file.

Professional toolkit gives you the world’s best creative apps so you can turn your ideas into greatest work across desktop & mobile devices.

Fastest, smoothest, most precise professional creative software and an alternative to the Adobe suite, praised by designers.

Chrome extension to identify fonts used on a webpage and detects services used for serving the font. Supports Typekit and Google Font API.

Online community where designers share small screenshots that show their work, process, and current projects. Great for design inspiration.

An online platform for design portfolios from industry-leading brands and artists. One stop shop for design inspiration.

Companion iOS app that lets you live preview your Photoshop designs on your iPhone or iPad device as you edit them in Photoshop.

Wireframing page mockups for websites and web/desktop/mobile applications. Provides many drag & drop UI elements, version control.

A Chrome extension that grabs any stylesheet from any page that you are currently on, grabs the information, and shows the style guide to you.

Design consistently stunning graphics and professional layouts. It also provides free icons, fonts, photo filters and millions of images.

Allows you to compare metrics (DA, PA, MoZ Rank, Moz Spam Analysis), highlights keywords, show nofollow links, and shows some social shares.

An online bulk SEO metric checker, checking a variety of SEO metrics. We use this mainly to check Domain Authority and IP Addresses.

Add on for Chrome that picks out email addresses from a website. You can see how many times the address appears, and if it's trustworthy.

Allows you to look back at the website to see how it's changed. We mainly use this to check if a site has been bought for guest posting.

This toolbar allows you to pull the URL's from a webpage and format them into a CSV or Excel file. A quick way to find new blogs to email.

Shows a variety of SEO metrics and data, e.g. if the page is indexed, Alexa Rank, SEMRush rank & traffic, social data, and much more.

Great for storing and sharing documents. This is used both internally within the team, and externally with clients and bloggers.

Research tool used to check for link networks. This is used within our internal QC process, to ensure websites & bloggers are real.

This tool predicts the visability of a site by location, as well as a few basic stats about the website, i.e. total visits, bounce rate, etc.

We utilise this media database to access journalist contacts and media requests to find the best person for our content.

Used to scour the internet of any mention of the client so we're able to contact them to add a potential link, but this is metric dependent.

Export a contact's Twitter feed (up to their 3500th Tweet) then converts to HTML and then we're able to find a potential email contact

Keeps us updated on our respective clients to see if a) they are posting our content b) potential news around the client we may miss.

Used for tracking emails, see if contacts are opening and clicking on links, and how many times to gauge their interest in our content .

This is also used as a web mentions tool, so we're able to scour through this to find potential mentions of the client, where we can add a link.

This is an analytics filter for PR - we're able to track the success of our content on a particular site through analytics.

Quickly create responsive HTML emails that work on any device and client with free responsive email templates. Various templates available.

Preview & test templates in email clients, apps and devices. Get instant previews in email clients so you can build, test & debug faster.

Provides email testing, troubleshooting and email analytics tools in 48 different email clients. Also, geolocation tools are available.

Email marketing software (EMS) which gives you a number of options for easily designing, sending and saving templates of your emails.

Simple email marketing which allows you to create, send & measure the impact of your email marketing campaigns. Analytics tools are provided.

Opt-in email marketing and autoresponder tools. Customizable, broadcast messages, reports, and managing subscribers.

Chrome extension to add Hubspot integration and email tracking. See who opens & clicks on your email along with location, device, and more.

A Chrome extension which upgrades your Gmail with free unlimited email tracking, instant scheduling, reminders, send later, surveys & polls.

Email marketing platform, create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them.

Email marketing tools which allows you create email campaigns, social share emails, use custom email templates, google analytics and more!

Create effective email marketing and use contact management tools in the market, making it easy to get your list into the system.

Allows you to create recipes that make your everyday marketing efforts much easier. Most platforms you can think of can be linked up with IFTTT.

Create a database of updates and posts you want to share to your social networks. Edgar will then schedule them all in for you.

RSS curation that then allows you to schedule and post directly to your social networks. Allows you to schedule trending content easily.

Analyse what content performs best from a social perspective including shares, likes, upvotes and any other metric social platforms use.

Add all of your RSS feeds into one dashboard, this allows you to see the latest content to keep you in the loop across all social platforms.

The most known post scheduler, Hootsuite allows you to schedule posts for your social networks as well as gathering insights from them.

Easily schedule posts from your phone, tablet or desktop to Instagram. Allows multiple people to collabarate on single instagram accounts.

Knowem can help you in deciding a brand name and allows you to check over 500 networks for a specific branding or name to register.

Find the popularity, mentions and other stats around a keyword through Twitter. This includes data around the reach, number of authors and retweets.

Track and monitor all of your social networks with Trakur. Allows you to look at in depth data including sentiment and influence analysis.

Gather insights across all of your social networks, compare competitors and monitor trends. Shows your brand's engagement, activity and results.

Easily create reports for all of your social channels with easy to export graphs and tables. Provides engagement data to optimise your posts.

Twitter analytics to find, analyse and optimise your brand's growth. An extension to the normal Twitter analytics to help with reporting.

Search for URLs within Twitter, you can also use backtweets to search for usernames, hashtags and queries.

Adespresso allows you to create up to 250 different variations of one advert, post creation Adespresso can automatically optimise adverts.

Schedules tools across the main social networks, also allows you to find trending content within your industry so you don't miss anything.

Post to all of your social networks with ease, allows scheduling and post analysis to make sure you post at the correct times.

Google's keyword research tool to see the demand for keywords you are bidding on, to get average search volume and estimated cost per click.

Bing's version of adwords editor. Allows users to make bulk edits to their paid campaigns. However, this program is not available for Mac.

A great competitor research tool, which allows you to see what paid keywords your competitors are biding on, along with their ad copy.

This tool calculates the return on investment for each of your PPC campaigns based on the click through rate and your profit margin data.

This tool grades your current PPC campaigns setup & provides an overall score, which then recommends areas to improve across your campaigns.

A useful paid keyword research tool, which helps you to find new opportunities around your key terms & gives you insightful competition data.

Generates a list of suggestions for likely human misspellings on your keyword, which you can add to your campaigns to capture more clicks.

A fast way to build out a long-tail keyword lists. This is a great tool to use for building out locational keywords & campaigns on adwords.

Downloadable tool, which allows you to easily to manage campaigns in bulk, you can get recent changes & post changes in an instant.

Another business dashboard tool, DashThis brings in data from a variety of sources and SEO tools for improved data insight.

Similar to Quill Engage this analytics tool generates written client reports based on data in Google Analytics and Adwords.

Heatmaps, session replays, conversion analytics, advanced insights and management tools. Integrates with a wide range of tools.

Hotjar is an analytics service featuring heatmaps, visitor recordings, conversion funnels, form analysis, surveys, polls and more.

Google Analytics is an industry standard web analytics software provided by Google that tracks pageviews, conversions, events and lots more.

This tool provides a simplified Google Analytics report that gives insights from the past week or month alongside a written explanation.

The Panguin Tool links up to your Google Analytics account and shows the affect Google Algorithm updates have had on traffc.

Adobe Analytics is a paid alternative to Google Analytics' web analytics platform that tracks pageview, conversions and more.

This Google Chrome extension highlights links on a page people click on, on any website you have Google Analytics access too.

This call tracking software provides an analytics dashboard as well as linking up with Google Analytics to show calls and conversions from calls.

This is similar to Google Analytics apart from the fact it is open source. Piwik offers a free self-hosted version and a paid hosted version.

Records website visits and shows you where people click, how far down the page they scroll and where they are paying the most attention to.

Dasheroo is a business dashboard tool that links up with many analytics tools such as Google Analytics to provide you an overview of data.

It informs a customers' journey on the site, showing which type of users convert across any order of steps. A/B tests are also provided.

Mobile and website visitor analytics tool for SMBs and enterprises. Provides insight into users' interactions with apps.

It collects customer data with one API and sends it to hundreds of tools for analytics, marketing, and data warehousing.

It partners with editorial teams to identify their highest quality content, and allows advertising teams to plan campaigns around it.

Real time analytics with a widget for on-page analytics. It lets you view heatmaps for individual visits. It has Twitter Analytics and more.

E-commerce plug in for online stores for real time collection of the data from all the sources a website operates on and analysis of them.

Real-time analytics used by sales, service and marketing teams. Also, it lets you display personalized content or real-time notifications.

It combines data from multiple systems & databases. It supports PostgreSQL, MySQL, Amazon Redshift, Google BigQuery, Salesforce, GA & Twilio.

Built for e-commerce, it analyzes data and predicts customers' future behaviour, based on behavioural segmentation and persona analysis.

It combines social media, web traffic, sales metrics and other data to allow customers to track business and social media metrics.

It is known for its cloud-based business intelligence (BI) and big data analytics platform. It converts big data into profitable insights.

Integrates with EDM & ad Server & PPC, reports the content browsed before conversion & visitor info (eg registered email). Also, A/B testing.

It combines analytics and surveys to tell you what and why users are doing on the website. It supports A/B testing.

Image/video questions & audience collector to pay for rapid responses. Manual add of responses for offline surveys. iOS app to collect data.

Connects with other analysis tools to see patterns & trends between questions. Easily shareable surveys or embed it on site.

Surveys, polls & quizzes with responses via different sources, having polling widgets for sites & social media. No online connection needed.

You can set up and run your own customer development survey via Survey.io. It only takes a few minutes and it is free.

Get instant feedback on where your users are interacting with your website, so you can take action immediately and improve your retention.

Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website

Enterprise-level A/B, Split Test or Multivariate testing and personalization for the web and mobile apps. Friendly to non technical users.

VWO is the easiest A/B, Split and Multivariate testing tool. It is the best option for users not familiar with technical things.

It lets marketers build, publish and test landing pages without IT or software. A/B testing and lead gen make it a powerful marketing tool.

Get videos of real people sharing their thoughts as they use websites, mobile apps, prototypes and more!

It lets you test screenshots of your design work to gain insights on your users' reactions to your apps & websites before coding.

Google trends shows you search trends for a keyword you input - great for seeing if searches for a keyword are going up or down.

Ahrefs gives you in-depth information about any site's backlink profile including link acquisition velocity and anchor text distribution.

Majestic gives you insight into any site's backlink profile. Majestic also provides flow metrics for measuring link power and trustworthiness.

SEMrush provides market leading tools that analyse a website's traffic and rankings. It is also great for competitor and keyword research.

Searchmetrics is another market leading tool that analyses a domain's rankings, shows top competitors, provides visibility score and much more.

Provides information on how keywords are ranking in Google search, along with HTML improvements, crawl errors/stats and much more.

Bing Webmaster Tools provides similar features to Google Search Console, giving you insight into what Bing's web crawler is finding on your site.

A popular desktop program that lets you run a crawl of any site to help you find common SEO issues and produce sitemaps.

A premium web-based crawler for large sites that highlights technical and on-page issues with a site, saving what would usually be a long manual job.

Another web based crawler and log file anaysis tool that highlights on page and technical issues with a website.

An all-in-one SEO tool suite that produces marketing reports as well as providing tools for keyword research, competition analysis and more.

A rank tracking and reporting solution that tracks where keywords rank globablly and locally in Google, Bing, Yahoo and more.

A large scale daily rank tracking tool for desktop and mobile in many different countries for both Yahoo and Google.

Advanced Web Rankings is a very popular global and local rank tracking and technical auditing tool for SEO.

URL Profiler is a desktop program that helps with content auditing, link prospecting/auditing as well as penalty audits.

The popular Moz Pro tool set provides has a range of features including site auditing, rank tracking, keyword research and more.

This Excel add on for Windows has a range of great features including bringing data from many different SEO tools directly into Excel.

Checks your site using PageSpeed and yslow giving you a score for both. Also provides you with a handy waterfall chart of the page loading.

Creates a video of your site loading compared to another site to display page load times. Great when comparing competitor websites.

Free online tool that checks your site is following all the Google guidelines. It also provides a page speed analysis with suggestions.

The industry standard tool for finding new keywords based on your input, it also shows search volumes in Google and the monthly trend.

One of many tools that uses Google's auto suggest feature to find long tail keywords related to a keyword you put in.

Ubersuggest uses Google auto suggest and the keyword you input to find suggestions for every letter of the alphabet entered after your keyword.

Uses the auto suggest search function on multiple sites that provides search functionality to give you a large amount of keyword suggestions.

This tool is similar to Ubersuggest but with some extra features, such as ReverseSuggest where it searches for words used before your input.

SpyFu is an SEO and PPC research tool that shows your competitors' most profitable keywords in organic search as well as their paid ads.

Open Site Explorer is a link research tool based off Mozcast to show you a site's backlink profile, similar to Majestic or Ahrefs.

Moz Local makes adding your business information to data aggregators simple, ensuring correct NAP details are the same across all of them.

PageSpeed Insights is a tool made by Google that analyses any page's speed and provides suggestions on how to improve it.

Provided by the creators of Raven Tools, this free tool creates structured data that you can add to your site that will display in SERPS.

This free tool from Google tests all the structured data on a page of your site and highlights any errors and how to fix them.

Another tool created by Google that provides fields where you can input information that then generates structured data for your site.

A simple structured data tool that generates markup for local business data. Great for adding to your contact page or footer.

This tool visualises your meta titles, meta descriptions and URL, and how it will look in Google search results for easier optimisation.

This mobile friendly testing tool from Google checks that your site is mobile friendly and shows you how Google views the site.

This free tool from us generates hreflang tags from what you input, allowing you to easily upgrade your international SEO efforts.

If you don't have access to Google Search Console's robots.txt tester this is a great replacement so you can see if anything is being blocked.

Tests a site's SSL configuration and highlights any issues. A great thing to check when doing a technical audit of a website.

Checks a webpage for broken links as well as highlighting any redirects. Great when spot checking a website for internal linking issues.

This handy chrome extension highlights whether the URL you visited resulted in a redirect due to a meta refresh, javascript or the HTTP headers.

Highlights on page and technical issues with a webpage whilst you are browsing the website. Great for giving you insight into common issues.

An in-browser rank checker that shows you where a website is ranking for a keyword you enter. Good for spot checking target keywords.

This extension shows you the original size and size of a scaled image on hover - great for finding page speed optimisation opportunities.

Enter a domain into the extension options and then links pointing towards the domain will be highlighted on a page. Useful when doing link audits.

Shows the current SERPS temperature the MozCast is reporting. Handy to see daily if search results are fluctuating due to algorithm updates.

This Chrome extension tests Adwords, Google Analytics and Google Tag Manager tags on your site and reports errors or improvements.

Want to know when an area of a webpage changes? This tool will email you or notify you in browser when it detects a change on a webpage.

Shows you in the Chrome omnibar what the current site you are visiting uses, such as frameworks, CMS, tracking tools, server and more.

Scrape a website based on rules you setup. Great if you want to scrape links or text within a nav bar or other areas of the site.