Below are two calculators, both of which are designed to help marketers extract valuable audience insight from Facebook.

On the left we have our Brand Insight Calculator, which will help you work through our famous process to learn more about what other interests your audience has.

In the right column we have our General Audience Calculator, which makes it easy to benchmark your brand percentage against the general audience to see whether your audience is more likely to Like a specific interest than your average person.

Brand Insight Calculator

General Audience Calculator

Our Audience Insight Process

To follow our audience insight process from beginning to end you can read the following of our posts on the subject:

  • A Guide to Laser Guided Content Strategy
  • Make a Real Business out of Social
  • Zazzle's Social eBook
  • Mining Social Data to Create Content Strategies

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