The Ultimate Guide to Blogging for Your Brand: Volume 2

How do you make your blog content stand out from the crowd? A lot of work goes in to the planning and preparation of a successful blogging venture but, once that is complete, it comes to the matter of actually writing the content.

In this second volume of a three-part eBook, Zazzle Media’s content team looks at what goes into making high quality, engaging content on a consistent basis.

The volume – available to download for FREE by clicking the button below – looks at all the things you need to consider when you put the words together for your blog.

It spells out:

  • How to create and use a style guide and tone of voice guidelines
  • The way to keep your content relevant and avoid the hard sell
  • How to write good headlines and introductions – as well as tips and tricks for creating the rest of your blog content
  • The way writers can think about SEO in an effective and natural way

This builds on the foundations laid in the first volume – still available as a download here – with the third part to follow in the winter to look at how to promote your blogs and measure their success.

So, download our guide today and begin transforming your brand’s blog.

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