Brand as Publisher Toolkit

Content marketing is getting serious. The initial goldrush is over and in its place a playing field that requires world class execution to win. The way to do that is via an all-encompassing strategy that puts content at the core of business operations. We call that the Brand as Publisher play and it’s transformational.

We penned a post all about it for our friends at Moz and in it we explained EXACTLY how to execute such a strategy to win.

To make that process even easier we’ve also created this brilliant free toolkit full of useful downloads so you can design your own plan.

In it you’ll find:

  1. A persona template
  2. An editorial calendar template
  3. Our Content Flow Content Matrix
  4. A flatplan template
  5. Our content campaign planner
  6. Our Content Style Guide
  7. Your Magazine Cover template

Download it now and kickstart your brand as publisher masterplan...

You might also like

  • Our thoughts

    Campaign Tools: The Random Word Association Brainstorming Template

    Brainstorming can be the make or break moment in any content marketing campaign. Coming up with a strong idea for the main campaign is crucial, but accompanying content is becoming increasingly important for successful distribution. We're here to help with these tricky steps in planning a content campaign, with our…
  • Our thoughts

    The State of Content Marketing Survey 2019

    We asked thousands of marketing professionals for their views on content marketing in 2017. Explore the challenges we uncovered in our new eBook...
  • Our thoughts

    The Conversation Mapping eBook: The New Rules for Content Strategy

    From the State of Content Marketing survey's we've released, we've established that there is a single, overriding question to fix the challenges of producing content that delivers ROI: 'How do we create a content strategy that aligns to search growth, consistently?' This eBook is based on a new concept, that…

Our website uses cookies for various purposes and to enhance the site’s functionality. This helps us understand how you use and interact with the website.

Settings Accept Cookies