Content Style Guide

If you want to produce content, you need to do it with style. In more ways than one.

With brands increasingly stepping up to become publishers, they need to maintain a clear and consistent writing style that gets their message across in a professional way.

In a newsroom, this consistent approach is underpinned by a style guide. The crinkled, yellowing pages of these near-biblical texts are used by many a cub reporter as they find their feet as a writer.

As we look to help brands embrace the challenge of becoming publishers, it’s time to consider an appropriate content style guide that they too can adopt and use for their own purposes.

We believe our free download will:

  • help to establish some fundamental content ground rules
  • clear up any confusion surrounding common mistakes
  • be a reference point for anyone writing content on behalf of your business
  • serve as a starting point for a business looking to build their own, more complex style guide in the future

Download it for free now by entering your details.

You might also like

  • Our thoughts

    Campaign Tools: The Random Word Association Brainstorming Template

    Brainstorming can be the make or break moment in any content marketing campaign. Coming up with a strong idea for the main campaign is crucial, but accompanying content is becoming increasingly important for successful distribution. We're here to help with these tricky steps in planning a content campaign, with our…
  • Our thoughts

    The State of Content Marketing Survey 2019

    We asked thousands of marketing professionals for their views on content marketing in 2017. Explore the challenges we uncovered in our new eBook...
  • Our thoughts

    The Conversation Mapping eBook: The New Rules for Content Strategy

    From the State of Content Marketing survey's we've released, we've established that there is a single, overriding question to fix the challenges of producing content that delivers ROI: 'How do we create a content strategy that aligns to search growth, consistently?' This eBook is based on a new concept, that…

Our website uses cookies for various purposes and to enhance the site’s functionality. This helps us understand how you use and interact with the website.

Settings Accept Cookies