Idea Validation Checklist

Brainstorming is an important part of planning a campaign, you need those ideas flowing to kickstart an exciting new project for your brand!

However, it's not always plain sailing. You need to ensure that you've considered every idea from every possible angle, to avoid a PR nightmare, or social media backlash.

We've created a checklist to ensure this does not happen - by inputting every idea, the data behind it, the angle, and the persona, you'll be aligning your ideas to your brand values, and ensuring the idea will resonate with your audience, and avoid any mishaps on the way. To get hold of this checklist, and start planning your next campaign, fill in your details to the right!

We looked at what there was to learn from recent social media campaigns, but you need to follow this through in your day to day campaign planning. Make sure you download this before your next brainstorm, and set your campaigns off on the right foot!

Read the full blog post here, and if you have any questions on the checklist, then please get in touch!

You might also like

  • Our thoughts

    Who are the Winners in the Travel Sector?

    Travel is such a broad sector - but we wanted to know if the biggest players in this industry are making the most of the opportunities available to them. We've dug into the data of the travel world, covering hotels, flights and everything in between - and by splitting between…
  • Our thoughts

    How to Protect Your Brand Reputation

    Driving visitors to your site is about much more than just rankings, branding is playing a larger and larger role in acquisition. We've taken a look at the importance of branded searches and we've created a tool to help you understand, keyword by keyword, what you need to do to…
  • Our thoughts

    The State of Voice Search 2018

    We asked thousands of marketing professionals for their views on content marketing in 2017. Explore the challenges we uncovered in our new eBook...