Mapping Moments to Personas Template

Once you have created your personas, understand their pinch points and which micro-moments are relevant to your brand:

Think about what this content might contain and the content type (video, list feature, blog post etc) and map it all into this template.

Why customer experience matters when it comes to search
Google's Search Experience update rolls out from Summer 2021. But what does it mean for your brand and how can you improve customer experience to maximise the impact of the latest search update? Download our guide now.
Which homeware brands are most visible online?
Want to know which homeware brands are winning the race for online visibility? Our latest analysis looks at 20,000 keywords to show you which brands, including Dunelm, Argos, Ikea, Wayfair and Amazon are most effective at organic search and which keywords and product categories are offering the biggest commercial opportunities.…
Which brands are leading the search results in the vehicle leasing sector?
We've analysed over 7,926 traffic-driving keywords to discover which vehicle leasing brands are using organic search to increase their online presence. Find out who the winners are and what their competition can do to bridge the gap. Download our report now.