Mapping Moments to Personas Template

Once you have created your personas, understand their pinch points and which micro-moments are relevant to your brand:

  • Is it worth it moments
  • Show me how moments
  • Time for a new one moments
  • Didn’t plan for this moments
  • One step at a time moments
  • Ready for a change moments
  • New day new me moments
  • I wanna talk to a human moments

Think about what this content might contain and the content type (video, list feature, blog post etc) and map it all into this template.

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