The article below is designed to give a real life view on the realities of guest posting. For new content marketers it should hopefully give you a little insight into the potential pitfalls of the tactic, and how best to avoid them. Joe Pulizzi defines content marketing as “the technique of creating and distributing relevant…
The post below is written by Danny Denhard, Senior SEO Manager for Voucher Codes. He was asked to pull together a post giving the in house view on employing content marketing services… Content marketing is not just a buzzword; agencies have made the shift from pure play SEO to become content marketing houses. Coming from…
Having just completed a round of interviews for the role of content marketing executive for the ever-growing Zazzle Media content team, I’ve heard the phrase “I’m very creative” being banded about as freely as “yes, I can drive” or “speaking is just not a problem for me”. But what defines creativity, how can we, as…
Ever since the ‘unnatural links’ and Penguin penalties were first unleashed on the world of search, agencies have been busy with working on a fix for many businesses crippled by plummeting search visibility. Agency-side it has proved to be a challenging time, balancing fixes with education and communication to ensure that the client is kept…
The post below has been penned by Anthony Pensabene (known to many as @content_muse). We asked him to write a guest post for us as he is able to combine deep technical knowledge with awesome writing ability – the two key attributes Zazzle looks to promote… “Stay gold, Ponyboy,” moans a pre-Karate Kid Ralph Macchio,…
In recent months we’ve seen uproar amongst brands; page owners were beginning to notice significant drops in engagement and web traffic driven by Facebook, and the worst part? These drops seemed to coincide with Facebook’s Promoted Posts feature. It has been suggested that changes in the Facebook EdgeRank algorithm are a move to monetise audiences…