Overcome Basic Guest Posting Challenges

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Overcome Basic Guest Posting Challenges

The article below is designed to give a real life view on the realities of guest posting. For new content marketers it should hopefully give you a little insight into the potential pitfalls of the tactic, and how best to avoid them. Joe Pulizzi defines content marketing as “the technique of creating and distributing relevant…

How to Think Like an In-House Content Marketer

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How to Think Like an In-House Content Marketer

The post below is written by Danny Denhard, Senior SEO Manager for Voucher Codes. He was asked to pull together a post giving the in house view on employing content marketing services… Content marketing is not just a buzzword; agencies have made the shift from pure play SEO to become content marketing houses. Coming from…

Building and Nurturing a Creative Team

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Building and Nurturing a Creative Team

Having just completed a round of interviews for the role of content marketing executive for the ever-growing Zazzle Media content team, I’ve heard the phrase “I’m very creative” being banded about as freely as “yes, I can drive” or “speaking is just not a problem for me”. But what defines creativity, how can we, as…

Penalty Removal > The Gritty Agency-Side Reality

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Penalty Removal > The Gritty Agency-Side Reality

Ever since the ‘unnatural links’ and Penguin penalties were first unleashed on the world of search, agencies have been busy with working on a fix for many businesses crippled by plummeting search visibility. Agency-side it has proved to be a challenging time, balancing fixes with education and communication to ensure that the client is kept…

Optimizing the Golden Rule > How to Outreach the Right Way

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Optimizing the Golden Rule > How to Outreach the Right Way

The post below has been penned by Anthony Pensabene (known to many as @content_muse). We asked him to write a guest post for us as he is able to combine deep technical knowledge with awesome writing ability – the two key attributes Zazzle looks to promote… “Stay gold, Ponyboy,” moans a pre-Karate Kid Ralph Macchio,…

Beat EdgeRank Changes and Increase Engagement

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Beat EdgeRank Changes and Increase Engagement

In recent months we’ve seen uproar amongst brands; page owners were beginning to notice significant drops in engagement and web traffic driven by Facebook, and the worst part? These drops seemed to coincide with Facebook’s Promoted Posts feature. It has been suggested that changes in the Facebook EdgeRank algorithm are a move to monetise audiences…