The Content Marketing Show 2013 Round Up

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The Content Marketing Show 2013 Round Up

The UK’s foremost content marketing show hit London for the second time this year on Friday November 8th with more than 1,000 attendees gathered to listen to a collection of the nation’s top content creation and marketing minds. Our team was there to bring you the highlights and top takeaways from all of the key…

Searchlove London 2013 > The New Rules of Big Content Promotion

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Searchlove London 2013 > The New Rules of Big Content Promotion

The post below is a transcript from my presentation at Searchlove London 2013, entitled The New Rules of Big Content Promotion. “Digital marketing is at a critical turning point. The techniques that focused on platform and not user are out dated and increasingly ineffective as the web matures into a fully-fledged mass media platform. Central…

MeasureFest 2013 > In-Depth Takeaways

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MeasureFest 2013 > In-Depth Takeaways

When it comes to topics such as conversion rate optimisation, web analytics and marketing measurement, not many of us would believe there are specialists out there who would be willing to put on a whole day of educational insight to help us get the most out of all of these subjects. Well luckily for us,…

Penguin 2.1- What Has Changed?

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Penguin 2.1- What Has Changed?

Penguin 2.1 is here, and from what Matt Cutts has quoted it is supposed to be quite a minor update with only 1% of search queries affected. If that were the reality then few webmasters would have noticed it but the reality seems to be entirely different. From looking at the buzz on the web,…

Maximise Social Engagement with Content

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Maximise Social Engagement with Content

It is undeniable that a large social reach across multiple platforms helps improve the impact that content has; whether it be a blog post, an infographic or a full blown content marketing campaign. It is probably why many people use social reach as a key indicator to determine how successful any large scale content campaign…

Why You’re Doing Your Social Content Wrong

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Why You’re Doing Your Social Content Wrong

The below is a transcript from Ben Harper’s talk at On The Edge Birmingham.  The subject matter revolved around why many brands are not making the most of their social media presence…. “First up, a slight disclaimer – not all of you will be doing your social content wrong, but as content marketers we like…