CUTTING EDGE TIPS AND TACTICS

FROM THE BEST IN THE BUSINESS

Achieve Seamless Journalistic Buy-In: The Checklist of Why They Say No

As a journalist, you get used to hearing the word ‘no’. Whether it’s a pesky press officer giving you the ‘no comment’ treatment, a potential interview subject giving you the cold ...

The Big Interview > Henry Tajer, Global CEO, IPG Mediabrands

Australians like to win. But some like winning more than others. Henry Tajer, leader of IPG Mediabrands, and a wear-your-heart-on-your-sleeve Aussie sits firmly in the latter camp. As boss of ...

Brand as Publisher eBook: Reinventing Content Marketing for the Next Decade

Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." ...

The Best Blogger Tips & Tricks from 2015 - 2016

Blogger outreach, also referred to as Blogger relations is one of the single most important tools to use as part of your marketing campaign. If used correctly, it can also be one of the most ...

Micro-Moments & Answer Boxes - The Road to Content Success

One of the hottest topics of conversation in the digital industry so far this year has been Micro-Moments - and understanding how to use them to not only drive long tail traffic but also for capturing ...

Zazzle Media and Stickyeyes Acquired by IPG Mediabrands

Zazzle Media has today become part of IPG Mediabrands – part of the world’s fourth largest ad agency group. It's obviously huge news for us, our clients and the wider market, but rather than share ...

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