The Conversation Mapping eBook: The New Rules for Content Strategy

From the State of Content Marketing survey's we've released, we've established that there is a single, overriding question to fix the challenges of producing content that delivers ROI:

'How do we create a content strategy that aligns to search growth, consistently?'

This eBook is based on a new concept, that will answer the 'how' element of this question - and we understand that designing a digital content strategy has never been more complex and nuanced.

Where do I start with content strategy?

With multiple touchpoints and a plethora of different journeys through to your product or service it has become necessary to find a new process – that we call Conversation Mapping. It's a concept that borrows from the world of User Experience and is designed to focus on the shift towards 'conversational search' and Google's quest to solve the entire journey and follow the intent. This is where your content can be the basis of answering your consumer queries.

Get started with this easy and effective way of tackling a content strategy, by downloading the eBook. Fill out your details to the right, and the useful document will land in your inbox shortly!

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