Google’s war on links is about to open up a new front with the impending launch of Penguin 3.0 and to help you prepare we’ve created a cheat sheet to guide you through the melee.
With confirmation from the Google camp that the link-quality based filter will refresh ‘within weeks’ it’s never been more important to prepare for what could be around the corner.
Our handy cheat sheet will help guide you through this potentially daunting process.
The good news is that officials at the search giant say the next Penguin will ‘delight’ lots of site owners, the majority of which have been waiting more than a year now to see recovery from any link removal efforts they have completed.
And there are many, many examples of brands being hit hard. One of the most prominent of those was IceLolly.com, a growing business hit hard by tactics employed by those employed to improve it’s organic search visibility.
As you can see from the chart below they were hit really hard losing over 70% of their search visibility and have had no opportunity to recover, yet.
We can see from their new vs. lost links picture that like thousands of other businesses they have been working hard at manually removing a lot of links from their profile. Penguin 3 will finally allow that work to be recognized.
Speaking at SMX East late last month Gary Illyes, a Google Webmaster Trends Analyst and Search Quality Engineer, explained that this next roll out is not just a refresh, but a whole re-write of the algorithm, which will be even better at spotting unnatural linking behavior.
There can be little doubting the importance then of truly understanding how the new Penguin will fit into the overall penalty picture, alongside Manual and Panda and that has been the motivation for the creation of our FREE cheat sheet.
So what’s in the download? In simple terms it takes you step-by-step through the penalty diagnosis process and through the various ‘fixes’ for those issues. In it you’ll also find:
• Link Analysis – steps to analyze the list of sites that link to your domain and the quality of them.
• Link Removal – Google still prefers you to manually remove these links, using the disavow file for all bad links with no manual work will not work.
• Disavow – how to create a successful disavow file
• Panda Steps – what’s causing your Panda impact and ways to resolve it
• Must Have Tools – a list of all the tools required to successfully remove your penalty
• Reconsideration Request - an example for you to follow for sites impacted by manual penalties
So what are you waiting for? Download is now via this button...
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