Who Won Social this April Fools Day?

Alex Jones 9 years ago

April Fools’ Day has become one of the most important dates in the social media calendar and this year has been no different.

 

Social media professionals will be either reaping the rewards from the planning and execution process put into April’s flagship content or panicking over a cringe worthy effort that has tanked.

Now we're not going to be all hipster about what constitutes good and bad April Fools' Day content, that’s for you to decide, but we will share with you five examples that made us smile!

Domino’s Pizza - #DomiNoDriver

Domino’s went all out this year and created a computer-generated vine. Could this be a slight dig at Amazon’s delivery drones?

Lidl – Money On Voucher

 

Lidl is always good value (pardon the pun) on Twitter, we refer you back to the One Direction Easter Egg tweet, and here it has managed to put across its brand values whilst also tackling the “it’s better because it costs more” myth.

Google – Google Panda

Being an SEO agency, when we saw Google and Panda in our timelines this morning we did panic a little bit. Google knew it would provoke this reaction with all digital marketers, so they produced this tongue-in-cheek Google Panda teddy bear that rewards your search with hugs.

It even produced this Steve Jobs style product launch!

ASOS – Clip-in Man Bun

 

ASOS took on the haircut that divides opinion on a Jeremy Clarkson level! This spoof tweet definitely hit all the right notes with their audience.

Tesco – Bouncy Aisles

Tesco rarely misses out on a round up of successful reactive tweets and to make sure it was included in this one it recruited ex-TOWIE girl Lucy Mecklenburgh.

It definitely took April Fools’ Day seriously this year supporting this with a paid promotion campaign and help from Lucy’s 1.58million Twitter followers.

Brace yourself

So there we are - social media on April Fools’ Day 2015 in a nutshell.

Whether you love reactive content or hate it, there’s no denying its impact. Expect to see more and more brands join in to reap the benefits of gullible tweeters on days like this.

Now might be a good time to give you a friendly reminder that we won’t have to wait long for the next batch of reactive content – It’s Easter on Sunday. Brace yourself for some eggcellently punny content.

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