Why your brand needs to have a blog

Getting Started with a Business Blog

The Content Team 4 months ago

Are you considering creating a blog for your brand but not sure where to start?

Perhaps you already have one but currently only post on it sporadically without a well thought-out plan? A blog is an important part of your marketing strategy but do you know why? You might know that your brand or business should have one but, before you write a single word, it’s vital that you know why first - or you won’t get the results that you desire. The content team at Zazzle Media has created a handy eBook that takes you from start to end of the blogging process.

Now in the first ever Zazzle Media podcast we delve into the Blogging for your Brand eBook by taking a look at the debate at the heart of the very first chapter - why write a blog.

The podcast is presented by the content team’s Emma Baxter with Andrew Brookes and Ellie Roddy making the case for what they think is most important to consider when blogging.

For Andrew, it’s the technical side to ensure you rank on Google and traffic is brought to your website through the relevant keywords.  For Ellie, it’s about being creative with your content. Writing blogs that aren’t only focussed around keyword research but that are timely and topical and therefore more likely to be shared and interacted with. The podcast discusses the merits of both and looks at how to fuse both points together for a successful blog for your brand.  So, give it a listen and let us know what you think in the comments below!

If you want to read the full eBook you can download it here. And please follow our Soundcloud account, for more marketing podcasts!

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