Zazzle Media this week celebrated its 5th birthday with our first ever live event, designed to help regional businesses become more effective online. The showcase, which operates under the ZazzleLive banner, is a completely free expert advice-led meet up covering everything from organic search to content and social at a level fit for any level of in house marketer. Commenting on the event Zazzle MD and founder Simon Penson said: "We were a little apprehensive as to how the meet up would go given the fact that we have never done anything like this before but the response was brilliant with 90% of tickets 'sold'. Moreover feedback has been amazing and we had more questions from those in attendance than we ever could have imagined, which is exactly what we wanted - an engaged audience." Suffice to say that more events are now planned and we'll be announcing further details in the coming weeks right here on our blog. Below are some of the key takeaways from each presentation... ***Warning content of this was aimed at beginners level*** Getting the Basics Right for Maximum Results Adam Brown, Zazzle Search & Data Consultant During his presentation Adam addressed the minefield of reacting to the ever- changing Google rules and how search engines – Google, Yahoo and Bing – love amazing and unique content. Top takeaways from this included:
The Value of Creating Great Content Julia Ogden, Zazzle Head of Content As a former newspaper journalist and editor, Julia spoke with authority on applying journalistic principles to online marketing, and how those skills still hold true and have a place in today’s fast moving job environment: the top 10 in-demand jobs in 2013 didn’t even exist in 2014! She also stressed the importance of building a really strong online reputation, with content relevant and up to date and went over the basics of the importance of having a blog. Julia then moved onto onpage and nailed the main failing of a site – driving your visitor and potential customer away and to another site because yours didn’t have the correct information!
The Basics of PPC and why its an Essential Part of Your Marketing Mix Dylan Wanigasekera, Periscopix Commercical Manager Dylan Wanigasekera, of Periscopix, took the floor to run through Pay Per Click advertising; like Zazzle, Periscopix is another company which has experienced impressive growth - since being founded in 2004, it now has Dylan went over the importance of PPC and why its key to your marketing mix, his key takeaways included:
Ten Reasons Why Social Media Is A Must For Your Business Kyle Kirkland, Zazzle Social Media Consultant If anyone was in any doubt about the importance of social media, Kyle dispelled those doubts by highlighting:
If you would like to see a copy of the presentations then please contact our Business Development Manager Richard Marriott on Richard.firstname.lastname@example.org. Planning now starts for the next event... what would you like to see covered?
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