• Our thoughts

    The State of Content Marketing Survey 2019

    We asked thousands of marketing professionals for their views on content marketing in 2017. Explore the challenges we uncovered in our new eBook...
  • Our thoughts

    The Conversation Mapping eBook: The New Rules for Content Strategy

    From the State of Content Marketing survey's we've released, we've established that there is a single, overriding question to fix the challenges of producing content that delivers ROI: 'How do we create a content strategy that aligns to search growth, consistently?' This eBook is based on a new concept, that…
  • Our thoughts

    The Guide to Blogging for Your Brand: The Complete Edition

    Blogging is a vital part of the marketing mix but, while anyone can give it a go, a lot of work goes in to delivering content that is engaging, high quality and successful. So, how is it done? We're here to de-mystify the process by giving you all the tools…
  • Our thoughts

    Price Comparison Sites – Who are the Heavyweights?

    We want to provide transparency for marketers industry wide. So we've dug into the data of comparison sites! But are the biggest players in this industry making the most of the opportunities available to them? Looking at gas/electric, car insurance, broadband and everything in between - and by splitting between…
  • Our thoughts

    Your 2019 Sporting Content Calendar

    When planning any marketing strategy you should have a calendar set. But this year, with so many exciting sporting events, you could consider how your brand can get involved and align your messaging and campaigns to seasonal events, to push your content farther and wider than ever before! So we're…
  • Our thoughts

    Who are the Winners in the Travel Sector?

    Travel is such a broad sector - but we wanted to know if the biggest players in this industry are making the most of the opportunities available to them. We've dug into the data of the travel world, covering hotels, flights and everything in between - and by splitting between…

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