It's a massively important time for those involved in digital strategy and it's for that very reason that we are today launching our latest ebook, 'The Head Term is Dead: Owning the Long Tail Content Opportunity'.
The 16-page guide shares the secrets behind one of the most exciting digital marketing opportunities around right now - how to tap into the massive change in how organic search traffic is being distributed.
Work we have done over the last 18 months has proved that there is a seismic shift away from head terms being the sole bastions of significant traffic and into a new era of long tail opportunity.
It's something we spoke about recently at PMI London and you can see the presentation to support that view below.
If you want to access the ebook yourself then simply follow the link to your free download and give the strategy a go for yourself.
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