Ion Search 2013 > Top Takeaways

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Ion Search 2013 > Top Takeaways

When it comes to advanced search marketing few events are more in demand than the Leeds based conference that is Ion Search. And for good reason; it’s filled to the brim with top speakers chosen as much for their knowledge as their ‘name’ and ability to pull the crowds. Zazzle MD Simon Penson was one…

Maximising the Social Impact of Content

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Maximising the Social Impact of Content

We write content for a manner of reasons; to discuss the topics of the day, to share thoughts and feelings, information, entertainment and everything in between. More commonly than ever sharing is being utilized for business. Whatever your purpose for writing and sharing, you should always have the thoughts in the back of your mind…

We Have a New Home! > The Zazzle HQ

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We Have a New Home! > The Zazzle HQ

Office move blog posts are tedious at best and at worst an ego-massaging waste of pixel space. We’re acutely aware of that fact, but also that we preach to our own clients the value of content, irrespective of how ‘dry’ the subject matter is. For that very reason we set ourselves a challenge to make…

Growing Fast? How to Scale Quality Content Creation

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Growing Fast? How to Scale Quality Content Creation

In spite of working for Zazzle Media for almost a year, I am still frequently asked by semi-interested friends and family exactly what I do. They wonder what drives me to live my life at such a crazy speed; rushing from client meetings to school plays with my trusty laptop at my side, tapping away…

Surfacing Unnatural Links > Why You’re Doing it Wrong

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Surfacing Unnatural Links > Why You’re Doing it Wrong

We are now well into 2013 and, as expected, Google is upping its game in the ‘fight’ to reduce visibility for badly designed sites and those ‘powered’ by spammy links and link networks. For those impacted by that new war on ‘spam’ the reality of escaping the clutches of the Google penalty is proving to…

Video Content Marketing > The How and Why

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Video Content Marketing > The How and Why

How and Why to use Video Within Your Content Marketing Strategy. I have seen first hand, through my career travels, how positive the results from implementing video can be for businesses and brands whatever the size or sector. You may have been one of the few people that were skeptical of exactly how video would…