18 Ways To Make Your Content Hummingbird Fit

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18 Ways To Make Your Content Hummingbird Fit

By now, we are all aware that Google has launched yet another algorithmic update. It’s not new news and as with any significant announcement from the Silicon Valley behemoth the news has been met with a tidal wave of blog posts each of them claiming to know how to ‘crack it’. In reality it is…

Bringing Facebook Organic Reach Back from the Dead

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Bringing Facebook Organic Reach Back from the Dead

We’re almost a month into 2014 and the web is littered with countless obituaries for organic reach on Facebook. While it is certainly not what it used to be, it isn’t dead. As much as we all hope for it to revert back to how it once was – it won’t. So we can all…

What Can Journalistic Principles Teach the Online World?

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What Can Journalistic Principles Teach the Online World?

Let’s be honest, the Internet has billions and billions and billions of pages containing poorly written, uninformed, unimaginative and monotonous detritus. Historically, this is because businesses were told, in order to raise their Google presence, all the content on their website – be it a blog, product description or the about us section – needed…

Biddable World 2014 Top Takeaways

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Biddable World 2014 Top Takeaways

Biddable World is the conference those working in the Paid Media space had been waiting for: a dedicated event focused entirely on the ever growing paid space. Zazzle was there to capture the top takeaways so you don’t miss the very latest advice in the space. Our very own paid media expert Adam Brown takes…

How Traditional Sales Techniques Can Transform Your Digital PR

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How Traditional Sales Techniques Can Transform Your Digital PR

  So, you’ve written some amazing content, created an award winning interactive piece, edited the next big viral video and now need to find some amazing sites to host it. How do you go about doing this? How do you know which sites/influencers and editors to target? Well, I’m afraid there is no science to…

7 Top Tips for Conversion Success in 2014

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7 Top Tips for Conversion Success in 2014

Conversion rate optimisation has been around for many years, and while it may have been overlooked to a degree in the past, 2014 is when it’s importance will really come home to roost. With audience tougher to come across due to ever changing landscapes in social and search making the most of the people you…