An Actionable Guide to Banishing Link Networks from your Backlink Profile

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An Actionable Guide to Banishing Link Networks from your Backlink Profile

Before the inevitable eye rolling and sighing takes place at the sight of yet another debate about guest posting, this blog post is not designed to reiterate the rules of content marketing. Nor is it meant to be another show of support for Matt Cutts and his strong views, although most of us within the…

How to Leverage Facebook Data to Inform Content and Link Building Strategies

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How to Leverage Facebook Data to Inform Content and Link Building Strategies

As Google continues to evolve its algorithms, it’s making it harder to manipulate rankings through the old methods of link acquisition. We’re being made to think of different ways to acquire links that will have an impact on search results. Links are having the most impact on a websites rankings, yet evidence is starting to…

DADI 2014 Use of Organic Search Nomination

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DADI 2014 Use of Organic Search Nomination

The Zazzle Media team is this week celebrating being nominated for one of the most prestigious awards in digital media as they continue to cement themselves as one of the most in-demand brands in digital marketing. The DADIs (the Drum Awards for the Digital Industries) have been celebrating digital excellence for the past eight years…

Google+ Guide for SMEs

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Google+ Guide for SMEs

A few days before penning this piece we held our first ever ‘Zazzle Live!’ event. It was during that conference and the resulting networking time afterwards that the idea for this post came to me as many of those in attendance kept asking the same question: “What is Google+ and why should I – a…

Zazzle Live Event Roundup Summer 2014

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Zazzle Live Event Roundup Summer 2014

Zazzle Media this week celebrated its 5th birthday with our first ever live event, designed to help regional businesses become more effective online. The showcase, which operates under the ZazzleLive banner, is a completely free expert advice-led meet up covering everything from  organic search to content and social at a level  fit for any level…

Project Management for Agencies (Part 2)

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Project Management for Agencies (Part 2)

Bridging The Gap – The Importance of First Class External Communications for Client Retention To read part one first click here! I’ve worked with, and learned from, several great agencies in my career – also a few bad, but we won’t talk about them! When I think about what made those agencies great, I can…