20 Ways To Better Project Manage Your ‘Big Bang’ Content Campaigns

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20 Ways To Better Project Manage Your ‘Big Bang’ Content Campaigns

The Big Bang Theory > Maths, science, history, unravelling the mystery… all great subject matters for big content marketing pieces! The Zazzle blog is a place of expertise and insight, looking out into our wider industry from a (hopefully) objective viewpoint. Often we discuss the latest SEO developments or content marketing techniques, but in this…

The End Of An Era: What Social Can Tell Us About The Next Manchester United Manager

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The End Of An Era: What Social Can Tell Us About The Next Manchester United Manager

Sir Alex Ferguson has announced his retirement as manager of Manchester United today after 26 years & 38 trophies.  He has undoubtedly been the most successful manager in recent British history.  The announcement of his departure has been very 21st century with the Manchester United press office announcing his decision to step down on Twitter…

On Social, Where Should eCommerce Brands Focus?

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On Social, Where Should eCommerce Brands Focus?

Ecommerce is booming. Recent figures from the US suggest that by 2016 we’ll be spending $327 billion a year online, while in China annual internet retail spending now tops $190 billion; that’s up 66% year-on-year. There can be little doubt then of its continued dominance. The problem is that with so much opportunity investment in…

Digital Marketing When Computers Can Think

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Digital Marketing When Computers Can Think

What I am about to explain may seem more science fiction than science fact but indulge me for a second. In the not too distant future the Internet is planning on being able to read your mind. I haven’t just eaten a large slice of ‘space cake’. I’m not even that mad. But if you…

Using Data to Improve Content Outreach Conversion

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Using Data to Improve Content Outreach Conversion

If you regularly read the Zazzle Media blog, then you may have noticed that all of my personal contributions so far have all followed the same theme; they all focus on identifying and overcoming some of the common problems that content marketers, like myself, are faced with on a daily basis. However, just as I…

Ion Search 2013 > Top Takeaways

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Ion Search 2013 > Top Takeaways

When it comes to advanced search marketing few events are more in demand than the Leeds based conference that is Ion Search. And for good reason; it’s filled to the brim with top speakers chosen as much for their knowledge as their ‘name’ and ability to pull the crowds. Zazzle MD Simon Penson was one…

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