How to Win with Content – Game of Thrones Style

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How to Win with Content – Game of Thrones Style

  This blog post serves two purposes; to provide real actionable insight into how to ensure the quality of your content led marketing work but also as a reminder that creativity is key when it comes to creating standout assets….and there are no limits! If you are not a Game of Thrones fan then some…

Content Marketing From the Other Side of the Fence

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Content Marketing From the Other Side of the Fence

With the world of blogging absolutely blowing up in the last few years, it’s no wonder that many of us are looking to expand and turn it into a business. Fashion bloggers, in particular, have taken this on board with the likes of Lily of llymlrs.com and Victoria at vipxo.co.uk making blogging their livelihood. What’s…

Making the Complex Clear: 10 Digital Writing Tips

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Making the Complex Clear: 10 Digital Writing Tips

Web content must be trusted, clear and appeal to its target audience to achieve its aim of being read and, even better, shared. Your copy must sell itself and shine among the wads of poorly written and badly structured content published every second if it is to make an impact. And, let’s face it, building…

Google Penalty Recovery and Avoidance – The Rules Have Changed (Again)

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Google Penalty Recovery and Avoidance – The Rules Have Changed (Again)

Link-based penalties have been around for a long time now – and quite frankly, they’ve been covered to death! The next logical thought that will probably be running through your mind right now then is ‘Why contradict yourself and write another post on such trodden ground?‘ The answer is actually pretty simple. And it’s based…

The Future of Rankings in Performance Reporting

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The Future of Rankings in Performance Reporting

Before I begin, let me start by asking you one simple question; “what is the most important metric in SEO?” Now, if you’re a digital marketing professional then it’s likely you’ll be thinking, “most important metric in SEO? Are you mad, Lauren? They are all important!” However before you dismiss my post and click back…

The REALLY Useful Guide to Facebook Advertising

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The REALLY Useful Guide to Facebook Advertising

One of the simplest yet most effective things I’ve learnt about Facebook advertising – and this also applies to other platforms such as Twitter and Reddit – is that marketing is not about how I can influence you, marketing is about how I can make you influence other people. Facebook advertising can be used for…