CUTTING EDGE TIPS AND TACTICS

FROM THE BEST IN THE BUSINESS

8 Things you Must Include in your Content Strategy

If like us, the casual use of the clichéd phrase ‘content is king’ brings you out in a cold sweat and makes you want to punch yourself full on in your face, then chances are that other over-used

Linkedin > The 15 Mistakes You're Making Right Now

With over 350 million users, it’s no wonder businesses across the globe are noticing the effect LinkedIn can have, and jumping in head first. It’s fast becoming one of the biggest professional soc

What's the Search Value of Video

At the beginning of 2014 Google began to show video (also known as rich snippets) to answer specific search terms. The idea was that any domain could host their own video content and see it rank in Go

The Power Of The Human Interest Story

The way in which we consume ‘content’ has undoubtedly changed. From newspapers to magazines, radio, television and the many platforms offered up by the internet, there’s an ever-evolving process

Amsterdam Affiliate Conference > Hunting the Long Tail

Our Head of Strategy James Perrott took to the stage at the Amsterdam Affiliate Conference to talk about how Google is changing search forever thanks to Hummingbird. The session covered how we are see

10 Mistakes Your Traditional PR Company Is Making When It Comes To Digital

Like most professions these days, the rise of digital is having an enormous effect on the world of PR. With swathes of data insight available to webmasters and marketers, gone are the days of counting