Facebook’s promised release of Hashtags has started to rollout this week. This opens up a whole new front for Facebook in terms of data collection, and will change the way users use the platform. On July 1st 2009 Twitter began to hyperlink all hashtags, thus validating the content grouping mechanism devised by its core users,…
We all know that in order to successfully build trust around your brand you need positive recommendation; the right people saying the right things in the right places about your products or services. PR has traditionally played a major part in influencing that conversation, but increasingly the structural change that the digital age has enforced…
The UK’s foremost content marketing show hit London on Friday May 31st with more than 1,000 attendees gathered to listen to a collection of the nation’s top content creation and marketing minds. Zazzle Media sponsored the event for the second year running and our team was there in numbers to bring you the highlights and…
The below is a transcript from Zazzle founder Simon Penson’s talk at this year’s Content Marketing Show. The subject matter revolved around how to best utilize data from search and social to create data-led content strategies… “Hello. For those that don’t know me I’m Simon Penson, founder of Zazzle Media and today I want to…
For a long time infographics have been the forefront of large scale pieces of big bang content and data visualisation. Done well they can still deliver great reach. However, this time is coming to an end. In fact there are multiple reasons why infographics are no longer the ‘in’ thing in content marketing. Let’s go…
There are plenty of naysayers in our industry who claim that social media is still almost impossible to monetize. We don’t just believe you can monetize social, we are actively doing it right now, so have written a useful guide that can be roughly applied to any vertical. Getting Your Social Platforms Ready We talk…